What Fashion Brands Are Doing To Fight COVID-19

It's always fashionable to be kind.

Fashion houses all around the world are contributing back to society by joining the fight against COVID-19. Many hospitals lack sufficient and proper protective gear, with healthcare professionals working around the clock to treat patients and flatten the curve.

Louis Vuitton Moet Hennessy, widely known as LVMH, made headlines for making hand sanitisers in its perfume and cosmetics facilities, and distributing these to health authorities in France for free. The conglomerate has also promised to donate 40 million face masks.

Here are what other fashion brands are doing to help.

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CHANEL

Chanel shop in place Vendome in Paris

The luxury brand is committing 1.2 million euros to the production of personal protective equipment, including face masks and hospital gowns

 

RALPH LAUREN

Through the Ralph Lauren Foundation, $10 million will be distributed to the World Health Organization’s COVID-19 Solidarity Response Fund; American fashion community impacted by the pandemic; and to the brand’s employee  facing special circumstances, in the form of financial grants for medical, eldercare, or childcare needs.

 

FAST RETAILING

Uniqlo‘s parent company is partnering with its manufacturers, in China, to produce 10 million protective face masks for medical facilities around the world.

 

H&M

The H&M Foundation will be donating $500,000 to the COVID-19 Solidarity Response Fund. It’s also arranging its vast supply chain to produce personal protective equipment to help communities globally.

 

SELF-PORTRAIT

Creative director and founder, Han Chong, announced on Instagram that the company has donated to th National Emergencies Trust. 10% of all online sales over 30 days, beginning March 25th, will also be donated to the Trust.

 

MANGO

This Spanish company has promised to donate two million masks to hospitals that comply with the Spanish Ministry of Health’s guidelines.

 

MODA MALAYSIA

The Malaysian Official Designers’ Association is raising funds — currently at RM210,427 — to sew hospital gowns and face masks for our front-liners. Designers like Khoon Hooi, Celest Thoi, Nurita Harith, Justin Yap and more were seen on their Instagram accounts sewing personal protective equipment for our local heros.

 

READ: Make Your Own Face Mask At Home With Melinda Looi

 

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